We developed The Pack as a cross-platform iOS and Android app serving as the centrepiece to the Wellington City Council's Stick With The Pack campaign.
The concept was was designed by a group of five Massey University students in a competition to renew the Council's Safe in the City campaign. The students stayed on as designers for the project, and collaborated with our design and development team to refine the user experience of the app from their original concept and aesthetically integrate it with the rest of the campaign.
The app allows users to create a ‘pack’ of their trusted friends, share and view their locations, and send out a push notification ‘wolf cry’ if they get into trouble. Aimed primarily at first-year university students, the app allows users to create a ‘pack’ of their trusted friends, share and view their locations, and send out a push notification ‘wolf cry’ if they get into trouble.
