Marketview are a data technology business who required a development partner to bring their payment analytics data online. In the business of providing Paymark EFTPOS transaction data analysis, they serve large retailers like supermarkets, government agencies, landlords (e.g. shopping malls) to help them understand consumer behaviour. A major step into discovering new ways of adding value to their customers, we worked from their existing research of an initial product concept.
The Marketview system allows everyone from Chief Executive through to Marketing Analyst insight into payments information such as market performance, competitor performance, detailed regional and shop-level views, with room to publish analyst insights and market news. Rabid provided web application development, liaised with Marketview’s technical Oracle and Java IT systems team and developed a digital interface for the ipad that would be robust and achieve user goals.
The product is being rolled out with key customers while Marketview refresh their brand identity for a new chapter of their business. On a business-critical project, we are delighted to have delivered a successful product for launch, on time and budget.
